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Why Are My Ads Disapproved by Google’s Misleading Content Policy?
#___partnersbadge_0{width:100%!important;text-align:center;} In its continual quest to better serve users, Google has cracked down on misleading content in advertisements as well as website content....
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Your Referral-Based Business Still Needs Digital Marketing
Most referral based businesses are pretty happy watching the dollars come in without having to invest in marketing. The business model usually looks a little something like this: company does good work...
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What’s the Perfect Marketing Budget for Your Company?
In our years of experience as a digital marketing agency, we’ve found that a typical marketing budget for a business is 5-10 percent of revenue, sometimes more when in growth mode. But don’t stop...
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Everything You Need to Create an Effective Landing Page—and Everything You Don’t
If you have run any type of digital marketing campaign for your business, you’ve probably come across the term “landing page.” But what exactly is a landing page, and what role does it play in helping...
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Top 5 Google Analytics Metrics for E-commerce Tourism Companies
With a growing number of travelers using mobile search to book their vacations, it’s a great time to be in the tourism industry, assuming you have an e-commerce option for your customers. Whether...
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What Are The Most Important Review Sites? Start With These Three
In order to remain competitive in the local search space, it is essential to encourage your customers to provide feedback about your business. Reviews and interaction with your digital properties help...
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Why You Should be Posting on Google My Business
“Just Yahoo it,” said no one ever. It just doesn’t have the same ring as “Google it,” which was officially added to the Oxford English Dictionary and the Merriam-Webster Collegiate Dictionary in 2006....
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How to Set S.M.A.R.T. Marketing Goals
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How to Balance In-house Marketing With an Agency
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Harness the Power of Video on Social Media
To succeed in today’s competitive environment, companies have to convince us to choose their products and services in an instant. What better way to do that than with videos? Let’s face it, people love...
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